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Small Brands, Big Impact: How Niche Products Are Going Mainstream

Summary by usawire.com
The Rise of the Niche Brand Economy Over the past decade, consumer behavior has shifted in ways that favor smaller, specialized brands. While large corporations once dominated shelf space and brand loyalty, niche businesses are now carving out meaningful market share. They do this not by scaling rapidly, but by resonating deeply—with purpose, craftsmanship, and community. What used to be considered “alternative” or “indie” has now found a footho…
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usawire.com broke the news in on Tuesday, July 1, 2025.
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