US EditionControversial Sky Sports Halo channel stopped in its tracks
Sky Sports removed its 'lil sis' branded TikTok channel aimed at women after backlash calling it sexist and patronising, despite being run by a female team.
- On Thursday, Sky Sports launched Sky Sports Halo on TikTok and binned it after three days following extensive online backlash.
- Branded as the `lil sis` of Sky Sports, Sky Sports Halo targeted female sports fans but faced criticism for pink, culture-led branding seen as segregating women.
- Among the posts were `Explaining 2008 Crashgate in girl terms`, `hot girl walk` captions, a `doll` celebration, and an interview with Lissie Mackintosh, Formula 1 content producer; Halo was run by an entirely female production team.
- Sky Sports responded that `Our intention for Halo was to create a space...` and announced it was stopping activity after Saturday's backlash, despite Andy Gill's initial defence.
- The backlash, amplified by Sky Sports' large TikTok presence of 2 billion views and 167 million engagements, sparked debate as critics argued the move risked undermining progress on women’s sport.
11 Articles
11 Articles
Sky Sports perform U-turn and axe controversial account after sparking 'sexism' backlash
Sky Sports has pulled the plug on its new Halo TikTok channel after just two days, following a wave of criticism accusing the broadcaster of sexism and patronising female sports fans.The platform, launched last week and marketed as a space “specifically for female sports fans,” was intended to celebrate women’s sport and engage younger audiences. Instead, it was met with an immediate and fierce backlash.Halo was introduced with bright pink brand…
Sky Sports issue statement on 'lil sis' Halo channel after huge backlash
Sky Sports Halo was branded regressive (Credit: Sky Sports Halo/TikTok) Sky Sports has admitted ‘we didn’t get it right’ and have ditched their new Halo account, just three days after launch, following a furious backlash. The broadcaster had intended to create a space ‘specifically for female sports fans’ but the tone and nature of the content was castigated almost immediately and dubbed ‘patronising’. Billed as the ‘lil sis’ of Sky Sports, the…
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