Sky, Channel 4, ITV Forge Video Advertising Pact to Help Small Businesses

Sky, Channel 4 and ITV announce joint intent to launch groundbreaking premium video advertising marketplace

For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV

Sky, Channel 4 and ITV announce joint intent to launch ...

Sky, Channel 4, ITV forge video advertising pact to help small businesses

The logos of ITV, Channel 4 and Comcast’s Sky Group. (Courtesy logos, Graphic by The Desk) Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across linear and streaming TV. The new partnership involves ITV, Channel 4 and Comcast’s Sky Group, and will utilize Comcast Advertising for a new self-serve marketplac…

UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs

British advertisers rejoice they'll soon be able to run ads on Love Island and Mrs Brown's Boys with a single push of a button.

Sky, Channel 4 and ITV to launch premium video advertising marketplace

Small and medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV after the introduction of a new ad buying marketplace. The three broadcasters have agreed to create the marketplace that has been designed to give new-to-TV advertisers a direct, simple way to access premium video content. It will launch in 2026, powered by Comcast’s Universal Ads platform and FreeWheel’s technology. Small to medium sized busine…

Channel 4, Comcast, ITV and Sky unveil advertising marketplace - Marketing Beat

Broadcaster’s Channel 4, ITV and Sky will launch an advertising marketplace in collaboration with media conglomerate Comcast. The marketplace will allow easy access to on-demand and streaming inventory from the three sales houses through a single campaign. Launching in 2026, the platform will be powered by Comcast’s Universal Ads initiative and FreeWheels technology. Priya Dogra, chief advertising, group data and new revenue officer at Sky, said…