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Siri's Ai Reboot Opens New Questions for Tourism Integration
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Apple is preparing a major overhaul for Siri: a leap from a voice assistant focused on specific commands to an "always-on" generative AI chatbot designed to hold long conversations and handle multi-step tasks. According to reports, the new system will rely on a customized version of Google Gemini, positioning Siri as a persistent conversational interface within the Apple ecosystem. For the tourism sector, this change goes beyond a simple product…
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