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Singapore’s Health Promotion Board and TBWA\Singapore launch nationwide anti-vape campaign - adobo Magazine Online

SINGAPORE – The Health Promotion Board (HPB), in collaboration with creative agency TBWA\Singapore, has unveiled a bold anti-vaping campaign titled “Don’t Toy With Your Life.” This provocative initiative seeks to challenge youth perceptions of vaping by exposing its deceptive allure through arresting visuals and storytelling grounded in behavioural insight. In recent weeks, curious commuters across Singapore’s MRT network encountered mysterious…
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adobo Magazine Online broke the news in on Friday, July 11, 2025.
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