US EditionIn Graphic Detail: AI Platforms Are Driving More Traffic — but Not Enough to Offset ‘Zero-Click’ Search
7 Articles
7 Articles
In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search
Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries. Recent data is helping to show the impact of AI tools and features on the search landscape and on referral traffic. And while it seems the percentage of queries triggering Google’s AI Overviews plateaued last month, “zero-click” searches are still on …
Is AI the reach of independent media? English publishers are complaining to the European Commission against Google AI, which summarizes search results and also uses media content. "Independent Publishers Alliance" fears that media will be lost reach and revenues because the audience may click less on articles. Is the concern justified? Does AI, for example ChatGPT, take media away the reach? Yes, says journalist and steady manager Sebastian Esse…
For some time now Google has also been offering us the AI overviews in its search and more and more search queries are answered directly. Basically, this is a clear summary of the suitable search results, which you no longer have to open and read for yourself. For the operators of the websites this is not good, they get fewer clicks. For the user, however, this is great, he has to work less and gets the answer to his question directly processed …
AI Overviews now appear in 39% of Google searches, reshaping SEO
Google’s integration of AI-generated summaries, known as AI Overviews, is reshaping the search landscape, with new data revealing they now appear in 39 per cent of Google queries. The analysis, conducted by Website Planet, examined 100 search terms across 20 categories. While AI Overviews featured in 39 searches, another 33 returned carousel-style results, and 28 remained with traditional listings, suggesting Google is still refining when and ho…
Generative AI will Dramatically Reshape Ad Workflows by 2030: Google’s Darline Jean – Beet.TV
CANNES – The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at Google, the biggest trend shaping this evolution is the desire for buyers to get closer to the inventory source. “What we are seeing is that buyers are trying to move as close as possible to the inventory source,” Je…
Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews (Search Engine Roundtable) | ResearchBuzz: Firehose
Search Engine Roundtable: Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews. “Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 – just a year later.”The post Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews (Search Engine Roundtable) first appeared on Rese…
Coverage Details
Bias Distribution
- 100% of the sources are Center
To view factuality data please Upgrade to Premium
