News Sites Are Getting Crushed by Google’s New AI Tools
- Some websites are experiencing a significant decline in traffic due to Google's new AI tools, as users no longer feel the need to click on links, according to a report by the Wall Street Journal.
- HuffPost and the Washington Post saw a significant drop in traffic in three years, with Business Insider’s traffic decreasing by 55%, according to Similarweb data.
- Nicholas Thompson, CEO of The Atlantic, warned that traffic from Google could decrease to zero, stating, 'Google is shifting from being a search engine to an answer engine.'
- Danielle Coffey, CEO of News Media Alliance, criticized Google's AI features by calling them 'theft,' arguing that they deprive publishers of traffic and revenue.
31 Articles
31 Articles
AI Ate Our Traffic: News Publishers Fight For Survival As Google Pulls The Plug On Clicks
The digital landscape is shifting beneath the feet of news publishers, and the tremors are being felt as devastating traffic drops. Google, once the benevolent shepherd of internet users to news sites, is transforming into an “answer engine,” and its AI-powered features are increasingly replacing traditional blue links with instant, comprehensive answers – leaving publishers […] AI Ate Our Traffic: News Publishers Fight For Survival As Google Pu…
WSJ: Some Publishers Are Being Crushed by Google's Turn to AI
Some websites are getting crushed by chatbots and Google's new "AI Overview" feature, as users no longer feel the need to click on links suggested by the tech giant, resulting in a sharp decline of traffic for online publishers impacted by the change.


Google's AI tools are hurting traffic for news sites
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