US EditionSidney Crosby among those signing on to support Canadian men ahead of 2026 World Cup
Crosby, Liu, and Mendes will use their influence to promote Canadian soccer culture and support the men's team ahead of the 2026 FIFA World Cup, Canada Soccer said.
- Canada Soccer named Sidney Crosby, Simu Liu and Shawn Mendes as the first Iconic XI Ambassadors to support Team Canada ahead of the 2026 World Cup, according to the federation.
- Canada Soccer said the Iconic XI Ambassadors will use social media platforms, public appearances and creative collaborations to amplify pride and passion as players prepare for the world’s biggest stage.
- Highlighting their credentials, Sidney Crosby brings Olympic gold experience, Simu Liu starred in Shang-Chi and the Legend of the Ten Rings, and Shawn Mendes has three Grammy nominations, six Juno Awards, and more than 62 billion global song streams.
- Through CanadaRed, Canada Soccer says philanthropic efforts raised more than $11 million in gifts and commitments to fund national teams, coach education and youth soccer accessibility.
- With more names to come, the rest of the Iconic XI roster will be announced over the coming months while the Canada Soccer Foundation's `Canada Rising` campaign aims to raise $25 million by the end of 2027.
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Sidney Crosby takes on Canada Soccer role ahead of FIFA World Cup - Daily Faceoff
Sidney Crosby will go down as one of the greatest Canadian athletes of all-time, with an international career that already boasts two Olympic gold medals, a World Championship, a World Cup of Hockey and a Four Nations Face-Off win. But, the Pittsburgh Penguins center set to don a different Canada shirt next summer, becoming an ambassador for Canada Soccer ahead of the 2026 FIFA World Cup. The tournament will be hosted in Toronto and Vancouver, …
Sidney Crosby, Simu Liu, Shawn Mendes named CanMNT World Cup ambassadors
Longtime Pittsburgh Penguins captain and two-time Olympic gold medallist Sidney Crosby will serve as one of 11 ambassadors for the Canadian men’s national team ahead of the 2026 World Cup. Actor Simu Liu and Grammy-nominated singer Shawn Mendes are also part of the Iconic XI, a program the Canadian Soccer Federation unveiled Wednesday as a […] The post Sidney Crosby, Simu Liu, Shawn Mendes named CanMNT World Cup ambassadors appeared first on Can…
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