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Should Ceos Also Be the Face of Companies? - 21/04/2026

Summary by Folha De S.Paulo
When Burger King's marketing department suggested that Tom Curtis, president of the company, take a leading role in his latest television commercial, his answer was immediate: No. Read more (04/21/2026
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Folha de S.PauloFolha de S.Paulo

Should Ceos Also Be the Face of Companies? - 21/04/2026

When Burger King's marketing department suggested that Tom Curtis, president of the company, take a leading role in his latest television commercial, his answer was immediate: No. Read more (04/21/2026

·São Paulo, Brazil
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Folha de S.Paulo broke the news in São Paulo, Brazil on Tuesday, April 21, 2026.
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