Shoppers issued bread warning as 'half and half' products stripped from supermarket shelves

Bread warning as some 'half and half' loaves pulled from shelves

The Real Bread Campaign is asking them to review the marketing saying by law the word wholemeal ''can only be used in a product name or marketing if all of the flour in that product is wholemeal''.

Shoppers issued bread warning as 'half and half' products stripped from supermarket shelves

Iceland is said to have already made changes, with budget supermarket Aldi expected to soon follow suit.

Shoppers warned as major supermarket pulls popular bread product from shelves

The major supermarket has reportedly pulled its own-brand 'half-and-half' loaf following protests from 'The Real Bread Campaign'.