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Shoppers 'gutted' as Kellogg's cereal sold at Tesco and Sainsbury's discontinued

Kellogg has officially discontinued Frosted Wheats, removing the breakfast cereal from Tesco, Sainsbury, and Morrisons shelves after being a staple since the 1990s.
The cereal has not disappeared all at once; according to The Sun, customers reported a gradual phase-out with boxes missing from shelves since earlier this year.
A Kellogg spokesperson told The Sun the company "continues to offer a selection of other high fibre cereals" as it evolves its range for the future.
Shoppers expressed disappointment, with some noting they had "been wondering why they were always out of stock," while others claimed to find remaining supplies at Home Bargains.
It remains unclear if Frosted Wheats will return, though Kellogg has previously revived discontinued items like Coco Pops Straws and Cocoa Krispies Cereal Straws, which reappeared in 2025 after 15 years.

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