Published • loading... • Updated
Shoppers 'gutted' as Kellogg's cereal sold at Tesco and Sainsbury's discontinued
Kellogg’s says it is evolving its cereal range and has removed Frosted Wheats, though other high-fibre options remain available.
- Kellogg has officially discontinued Frosted Wheats, removing the breakfast cereal from Tesco, Sainsbury, and Morrisons shelves after being a staple since the 1990s.
- The cereal has not disappeared all at once; according to The Sun, customers reported a gradual phase-out with boxes missing from shelves since earlier this year.
- A Kellogg spokesperson told The Sun the company "continues to offer a selection of other high fibre cereals" as it evolves its range for the future.
- Shoppers expressed disappointment, with some noting they had "been wondering why they were always out of stock," while others claimed to find remaining supplies at Home Bargains.
- It remains unclear if Frosted Wheats will return, though Kellogg has previously revived discontinued items like Coco Pops Straws and Cocoa Krispies Cereal Straws, which reappeared in 2025 after 15 years.
Insights by Ground AI
11 Articles
11 Articles
+10 Reposted by 10 other sources
Shoppers 'gutted' as Kellogg's cereal sold at Tesco and Sainsbury's discontinued
Kellogg’s has discontinued a popular breakfast cereal and one shopper said they are "gutted" to see it leave supermarket shelves.
·Great Malvern, United Kingdom
Read Full ArticleCoverage Details
Total News Sources11
Leaning Left1Leaning Right0Center10Last UpdatedBias Distribution91% Center
Bias Distribution
- 91% of the sources are Center
91% Center
C 91%
Factuality
To view factuality data please Upgrade to Premium




