US EditionShopee Study: Price Perception and Reviews Drive E-Commerce Sales
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Shopee Study: Price Perception and Reviews Drive E-Commerce Sales
In the rapidly evolving world of e-commerce, understanding what drives consumer purchasing decisions is crucial for platforms and sellers alike. New research published in the Indonesian Interdisciplinary Journal of Islamic Economics sheds light on two key factors: price perception and electronic word of mouth (e-WOM). The study, led by Elang Handika Kartawinata from Universitas Swadaya Gunung Jati… Source
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