US EditionShein to increase product safety testing after EU probe
- Chinese fast-fashion retailer Shein announced plans on May 30, 2025, to expand product safety testing following an EU warning.
- The European Union issued a notice from its Consumer Protection Co-operation network citing violations of consumer law and threatening fines if concerns go unaddressed.
- Shein runs a marketplace featuring products mainly from Chinese factories and has ended partnerships with more than 540 vendors because of violations related to regulatory compliance.
- In 2025, the company aims to perform 2.5 million inspections focused on product safety and quality, increasing from 2 million conducted last year, while allocating $15 million towards compliance efforts.
- Failure to resolve the issues may lead to enforcement actions and fines calculated based on Shein's annual sales in EU member states.
12 Articles
12 Articles
Shein to increase product safety testing after EU probe
Fast-fashion retailer Shein on Thursday said it would increase its testing of products this year, after the European Union warned of fines if it does not address the bloc's concerns about unsafe and dangerous products sold on its site.
Fast-fashion brand Shein increasing safety after EU warning
Fast-fashion retailer Shein on Thursday said it would increase its testing of products this year, after the European Union warned of fines if it does not address the bloc’s concerns about unsafe and dangerous products sold on its site.
Shein to boost safety checks after EU warning
London (Brussels Morning Newspaper) – On Thursday, fast-fashion retailer Shein announced plans to enhance its product testing this year, following a warning from the EU about potential fines if it fails to tackle concerns regarding unsafe and hazardous items available … Read more Continue reading Shein to boost safety checks after EU warning at The Brussels Morning Newspaper.
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