US EditionAsian Fast-Fashion Giant Shein Makes Retail Debut in France
7 Articles
7 Articles
Why the announcement of the opening of several Shein boutiques created the haze in the clothing sector? Thanks to an incomprehensible exemption of customs duty from which the small parcels benefit, this giant of fast fashion exported, so far, by post. But Chinese logre threatens to devour everything. The arrival of physical shops will eventually liquidate the clothing shops of our downtown, whose number has already dropped by 18% between 2014 an…
Chinese clothing giant Shein, known for its low-cost clothing and ultra-fast shipping, is preparing to open physical stores in France. This foray raises serious concerns about the future of domestic ready-to-wear brands.
Asian Fast-Fashion Giant Shein Makes Retail Debut in France
Asian fast-fashion giant Shein has chosen France as the location to open its first permanent physical outlets. The company, which has primarily operated online, will occupy “shop-in-shop” concessions first in Paris, followed by five others in the cities of Dijon, Reims, Grenoble, Angers, and Limoges. Shein told the BBC on Thursday that France’s “influential global fashion market” was a “natural choice” as the firm’s testbed for permanent physica…
Last year's denial by Shein to the Greek Trade Union about physical stores.
Shein's physical launch in Paris has sparked a conflict that goes far beyond fashion. The Chinese company, a symbol of ultra-fast digital speed and low prices, has chosen the iconic BHV Marais to open its first permanent store in the world in November. But the announcement, in the middle of Fashion Week, has ignited a political and cultural storm in the French capital.
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