‘Will Shat’ Stars in Raisin Bran’s Pro-Poo Super Bowl Ad

‘Will Shat’ Stars in Raisin Bran’s Pro-Poo Super Bowl Ad

The cereal brand hopes the bathroom humor will help it spotlight the fiber gap.

William Shatner Stars in Cheeky Raisin Bran Super Bowl Ad

TODAY shares a first look at Kellogg’s Raisin Bran 2026 Super Bowl commercial that spreads a message about fiber and gut health in a unique way with help from legendary actor William Shatner!

William Shatner Beams Around In Raisin Bran Super Bowl Commercial

They call him "Will Shat"

William Shatner Explores the Fiber Frontier for Raisin Bran

For Raisin Bran's Big Game debut, Captain Kirk wants us to boldly go where we've all gone before. In the :30 below, he's oh-so-subtly rebranded as "Will Shat" for a Trek-style scenario. There's loads of scatological humor. Though Bill doesn't beam down to Uranus. Thankfully. No jokes about super bowls? More's! The! Pity! "We wanted

‘Shat’s About To Get Real’ In New Star Trek Adjacent Super Bowl Ad With William Shatner

A new Super Bowl ad is on the way from Raisin Bran, and it looks like it's using William Shatner and Star Trek to make its big game ad.