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Majority of social media influencers share information without verifying its accuracy: UN report

  • A United Nations study revealed that 62% of social media influencers do not verify information before sharing it with their audiences.
  • Only 37% of surveyed influencers confirmed using fact-checking sites before sharing content online.
  • UNESCO stated that the low prevalence of fact-checking among these influencers poses risks for misinformation and trust in media.
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Bias Distribution

  • 63% of the sources are Center
63% Center
Factuality

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