US EditionMajority of social media influencers share information without verifying its accuracy: UN report
- A majority of social media influencers do not verify information before sharing it, according to a study published by the UN's scientific and cultural arm.
- 62% of surveyed creators said they don’t vet the accuracy of content before sharing it with their followers.
- More than four in 10 influencers evaluated a source’s credibility by 'popularity', which includes likes and views.
- UNESCO warned that 'the low prevalence of fact-checking highlights their vulnerability to misinformation'.
42 Articles
42 Articles
UN: content creators fail to verify media information
A study published by the United Nations Educational, Scientific and Cultural Organization (UNESCO) stated that one in three influencers does not verify content before sharing it. After surveying 45 countries, the first global analysis of motivations and practices concluded that some 62 percent of digital content creators have difficulty assessing the credibility of information they find online. Entitled “Behind the Screens”, the report est…
62% of influencers surveyed do not systematically check the veracity of information before sharing it, according to a survey released by the United Nations agency for education and culture.The number of views and likes that a content has received
New Study Found Influencers Are Rampantly Share Content Without Ever Fact-Checking It
social media influencers staring at their phones A new study on Digital Content Creators from the United Nations Educational, Scientific and Cultural Organization (UNESCO) has found that the majority of social media influencers are regularly sharing content without ever fact-checking it beforehand. The fascinating study looked at the underlying reasons of why influencers might share content and how they believe they are perceived. Interestingly,…
Relying on influencers for your daily dose of news can prove harmful
Next time you see a social media influencer suggest a fitness and diet routine or talk about a wider topic that affects the world, you might want to take it with a pinch of salt. A United Nations study has found that a majority of these influencers don’t verify information before sharing it with their audiences. The UN’s scientific and cultural arm, UNESCO, has raised concerns that in doing so, several huge online celebrities are spreading misle…
Senate to hear testimonies on 'social media fraud'
Relevant agencies have been invited to testify at a Senate meeting next week on alleged fraud and money laundering involving Thonburi Healthcare Group founder Boon Vanasin, who is believed to be hiding out in China.
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