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Majority of social media influencers share information without verifying its accuracy: UN report

  • A majority of social media influencers do not verify information before sharing it, according to a study published by the UN's scientific and cultural arm.
  • 62% of surveyed creators said they don’t vet the accuracy of content before sharing it with their followers.
  • More than four in 10 influencers evaluated a source’s credibility by 'popularity', which includes likes and views.
  • UNESCO warned that 'the low prevalence of fact-checking highlights their vulnerability to misinformation'.
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Bias Distribution

  • 63% of the sources are Center
63% Center
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American Council on Science and Health… broke the news in on Monday, November 25, 2024.
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