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Majority of social media influencers share information without verifying its accuracy: UN report

A majority of social media influencers do not verify information before sharing it, according to a study published by the UN's scientific and cultural arm.
62% of surveyed creators said they don’t vet the accuracy of content before sharing it with their followers.
More than four in 10 influencers evaluated a source’s credibility by 'popularity', which includes likes and views.
UNESCO warned that 'the low prevalence of fact-checking highlights their vulnerability to misinformation'.

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Sindh Courier

2/3 of digital content creators do not fact-check, UNESCO survey reveals

In an age when social media dominates global information sharing, an alarming two-thirds of digital content creators are publishing unverified information to millions of followers, a landmark survey by UN educational and cultural agency UNESCO revealed on Wednesday.

4 months ago·New York, United States

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BroBible

New Study Found Influencers Are Rampantly Share Content Without Ever Fact-Checking It

social media influencers staring at their phones A new study on Digital Content Creators from the United Nations Educational, Scientific and Cultural Organization (UNESCO) has found that the majority of social media influencers are regularly sharing content without ever fact-checking it beforehand. The fascinating study looked at the underlying reasons of why influencers might share content and how they believe they are perceived. Interestingly,…

4 months ago

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American Wire News

UN sets sights on social media influencers, questions 'accuracy' of content · American Wire News

The United Nations is unhappy with social media influencers for not verifying the supposed accuracy of content before sharing it online.

4 months ago

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WION

Relying on influencers for your daily dose of news can prove harmful

Next time you see a social media influencer suggest a fitness and diet routine or talk about a wider topic that affects the world, you might want to take it with a pinch of salt. A United Nations study has found that a majority of these influencers don’t verify information before sharing it with their audiences. The UN’s scientific and cultural arm, UNESCO, has raised concerns that in doing so, several huge online celebrities are spreading misle…

4 months ago·Noida, India

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Bangkok Post

Senate to hear testimonies on 'social media fraud'

Relevant agencies have been invited to testify at a Senate meeting next week on alleged fraud and money laundering involving Thonburi Healthcare Group founder Boon Vanasin, who is believed to be hiding out in China.

4 months ago·Bangkok, Thailand

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The Hill

Majority of social media influencers share information without verifying its accuracy: UN report

The majority of social media influencers share information with their followers without verifying its accuracy, according to a new U.N. report that was released on Tuesday. The new study, done by the United Nations Educational, Scientific and Cultural Organization (UNESCO), found that nearly two-thirds of surveyed digital content creators, 62 percent, said they did not…

4 months ago·Washington, United States

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