Seth Meyers, ‘SNL’s Mikey Day & Baseball Great Cal Ripken Jr. Join Comcast Advertising’s NewFronts Pitch

Seth Meyers, ‘SNL’s Mikey Day & Baseball Great Cal Ripken Jr. Join Comcast Advertising’s NewFronts Pitch

NBC late-night host Seth Meyers, Saturday Night Live cast member Mikey Day and baseball great Cal Ripken Jr. all joined Comcast Advertising’s presentation to ad buyers Wednesday in New York. The NewFronts pitch focused on Outcomes+, a new offering for advertisers that aims to improve targeting and attribution, bridging the gap between linear TV and […]

NewFronts: Bringing Order (and Orders) to Digital Video

At this year’s NewFronts, the IAB marked its 30th anniversary.“If there’s one thing that the last 30 years have taught us, it’s this: Every time we think that we have a collective handle on what’s going on in the video marketplace, it reinvents itself, and that’s exactly where we are today,” said IAB CEO David Cohen as he opened Wednesday morning’s session.Complexity was one of the words of the week and a problem many in the audience were hoping…

Comcast Advertising Launches ‘Outcomes’ to Unify Targeting and Measurement Across TV Ecosystems

Comcast Advertising has developed Outcomes, a new generation of targeting and attribution that can bring together campaign planning, execution, and measurement for both traditional linear TV and streaming. This will allow advertisers to transcend fragmented approaches to measurement by linking audience targeting to business outcomes like conversions, sales, and brand impact within a single system. Outcomes is based on Comcast Advertising’s advan…

Comcast: ‘Redefining Performance TV’ At IAB NewFronts

NEW YORK — For some marketing and advertising industry executives, the mid-May Upfront Week dog and pony shows held across Manhattan may be fewer in number than a decade ago but remain vitally important when it comes to media buying and planning for the next “season.” In the streaming and digital media universe, the IAB NewFronts have successfully proven to be an interloper, interrupter and influencer, depending on one’s point of view. What’s ce…