Set-jetting: Tapping into the ‘White Lotus effect’

Set-jetting: Tapping into the ‘White Lotus effect’

South Africa’s booming film industry perfectly positions the country to take advantage of the set-jetting trend, according to a report prepared by South African Tourism. Set-jetting refers to travel destinations featured in film and television productions. The latest trend, dubbed the “White Lotus effect”, refers to the surge in tourism in the wake of the hit TV series of the