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"Seongsu-Dong Is in Danger Right Now" in Uproar… Why Business Owners Are Fleeing en Masse

Summary by Naver
The gentrification that was a concern in Seongsu-dong, Seongdong-gu, Seoul, is manifesting in a new form. While in the past, existing merchants were displaced as large corporations or franchises moved into the alleys, recently, pop-up stores lasting only a few days and flagship stores are paying high rental fees

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NaverNaver
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"Seongsu-Dong Is in Danger Right Now" in Uproar… Why Business Owners Are Fleeing en Masse

The gentrification that was a concern in Seongsu-dong, Seongdong-gu, Seoul, is manifesting in a new form. While in the past, existing merchants were displaced as large corporations or franchises moved into the alleys, recently, pop-up stores lasting only a few days and flagship stores are paying high rental fees

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Naver broke the news on Thursday, September 3, 2026.
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