US EditionSentiment Analysis Using Product Review Data
Summary by Michael Brito - Building Brands Online
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Sentiment Analysis Using Product Review Data
You Have Feedback. Now Make It Mean Something. Customer reviews are raw, emotional, and often brutal. They are also gold. Sentiment analysis using product review data turns this flood of unfiltered opinion into usable business intelligence. It’s not just about knowing what people think. It’s about quantifying how they feel. And when you have that, you can do more than monitor complaints. You can predict churn, spot product flaws before returns s…
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