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AI Overviews Cutting Publisher Clickthrough Rates by 50%, New Report Finds

NEW YORK, JUL 30 – More than 80 media executives seek to enforce mandatory consent and attribution for AI training data to protect publishers and promote fair compensation, industry leaders said.

Summary by Press Gazette
Publishers are seeing a per-query clickthrough rate loss of almost 50% when AI Overviews appears, according to a new study. The research, by SEO agency Authoritas, measures the impact of AI Overviews on UK publishers’ web traffic, assessing the clickthrough decline across both mobile and desktop. The findings have been submitted as part of a legal complaint to the UK’s competition watchdog Competition and Markets Authority (CMA) about the impact…

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OPUS IP broke the news in on Tuesday, July 29, 2025.
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