US EditionKenya: BCLB Unveils Strict Gambling Advertisement Guidelines to Promote Responsible Betting
- On May 29, 2025, new regulations governing gambling advertisements were introduced in Nairobi to encourage responsible betting practices and safeguard vulnerable populations.
- The guidelines were introduced following a one-month halt on all gambling advertisements starting April 29, 2025, intended to tackle the increasing acceptance of betting and safeguard vulnerable populations, especially young people.
- The rules require all gambling ads to be pre-approved by BCLB and classified by the Kenya Film Classification Board and prohibit glamorizing gambling or using celebrities and testimonials.
- Operators must include licensing details, responsible gambling messages such as "Gambling is addictive!", contact information, and restrictions limit outdoor ads to two per hour on digital billboards and ban roadshows.
- These guidelines impose strict enforcement with penalties including license suspension, emphasize multiagency monitoring, and aim to enhance public protection from gambling risks while potentially evolving further.
12 Articles
12 Articles
Kenya: BCLB Unveils Strict Gambling Advertisement Guidelines to Promote Responsible Betting
Nairobi -- The Betting Control and Licensing Board (BCLB) has unveiled a comprehensive set of guidelines regulating gambling advertisements in Kenya, as part of a broader effort to promote responsible gambling and protect vulnerable groups--particularly minors and the youth--from potential harm.
BCLB unveils strict gambling advertisement guidelines to promote responsible betting
NAIROBI, Kenya, May 30 — The Betting Control and Licensing Board (BCLB) has unveiled a comprehensive set of guidelines regulating gambling advertisements in Kenya, as part of a broader effort to promote responsible gambling and protect vulnerable groups—particularly minors and the youth—from potential harm. This development comes exactly one month after the Board suspended all gambling advertisements across media platforms for a 30-day period be…
ANJ relaunches ‘Behind the Label’ campaign to promote safer gambling in France
France’s gambling regulator, l’Autorité Nationale des Jeux (ANJ), has confirmed the return of its high-profile awareness initiative, “Behind the Label”, aimed at educating players on how marketing influences gambling behaviour. Originally launched in 2023, the campaign resonated with players, families, and policy-makers alike — and its return in 2025 shows France’s ongoing commitment to a public health-first approach to gambling regulation. The…
Blow To Content Creators As BCLB Enforces Tough Rules On Gambling Ads - Kahawatungu
Gambling advertisements will resume in Kenya, but under strict new guidelines aimed at protecting the public, especially young people, from the risks of gambling addiction. This follows a 30-day suspension of all gambling ads that began on April 29, 2025, by the Betting Control and Licensing Board (BCLB). The pause allowed the Board to come up with new advertising rules focused on promoting responsible gambling. BCLB Chairperson Jane Mwikali Mak…
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