US EditionSelena Gomez Created This First-Ever Oreo Flavor | News Channel 3-12
- Selena Gomez created the first-ever custom Oreo flavor, announced in a Tuesday press release from New York in 2025.
- The collaboration followed Oreo's strategy of partnering with musicians to attract Gen Z consumers amid tightening consumer spending.
- Gomez's Oreo features a chocolate and cinnamon creme, inspired by her love of horchata, sandwiched between two chocolate-cinnamon wafers engraved with six embossments including her signature and "Selenators."
- Vice president Michelle Deignan said the flavor took 18 months to develop with multiple iterations, and praised Gomez’s 420 million Instagram followers as the perfect partner for this limited-edition release starting June 2 in the U.S.
- This partnership aims to maintain Oreo’s cultural relevance and drive sales growth, as credible collaborations encourage consumers to spend despite limited disposable income.
23 Articles
23 Articles
Selena Gomez Will Soon Have Her Own Horchata-Flavored Oreo
Getty Image Oreo busts out limited-edition flavors left and right, and their latest is a collaboration with Selena Gomez. Her new flavor, set to hit store shelves on June 9, features chocolate-cinnamon cookies and is inspired by the Mexican beverage horchata. Gomez told People: “Even if you’ve never had horchata it was my goal to ignite a sense of familiarity when someone takes a bite. Growing up, horchata was one of those comforting things for …
Selena Gomez Just Created a Cinnamon Oreo That Tastes Like Her Favorite Mexican Drink
Selena’s first Oreo collab is a nostalgic nod to flavors from her childhood. Even better? A portion of the proceeds supports her charity, the Rare Impact Fund.Courtesy of OREOThe heart wants what it wants — and sometimes, that’s a dessert that doesn’t yet exist yet. Selena Gomez is partnering with Oreo to introduce a brand-new flavor inspired by horchata: Chocolate and Cinnamon Creme. In today’s announcement, Oreo says that the singer drew on he…
Selena Gomez and OREO Launch Horchata-Inspired Cookie Collab for a Limited Time
Selena Gomez is making headlines once again, this time for stepping into the snack world. Teaming up with OREO, Gomez has created a limited-edition cookie that blends bold flavor, personal… The post Selena Gomez and OREO Launch Horchata-Inspired Cookie Collab for a Limited Time appeared first on stupidDOPE
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