US EditionSega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee
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19 Articles
IOC and SEGA announce multiyear licensing agreement featuring Sonic the Hedgehog
06 October 2025 – The International Olympic Committee (IOC) and SEGA CORPORATION have announced a new multi-year licensing deal to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog alongside the Olympic rings, highlighting shared values such as friendship, excellence and respect. The first look at the upcoming “Five Rings” collaboration was unveiled today, with artwork featuring […] The post IOC and SEGA announce mul…
SEGA Makes New Sonic The Hedgehog Deal With Olympic Committee
Video games are a big deal in our world, obviously, but an even bigger deal is the Olympics. So, it wasn’t too much of a shock when SEGA had a deal with the IOC (the International Olympic Committee) to make certain things with their characters and the Olympic Games. Then, the deal ended, and all [...] The post SEGA Makes New Sonic The Hedgehog Deal With Olympic Committee first appeared on The Outerhaven.
SEGA® Teams up with the International Olympic Committee on a New Multi ...
The multi-annual agreement has already been translated into the 'Five Rings' collaboration where the Olympic rings come to life with the characteristic supersonic twist of the blue hedgehog Analysis by Borderlands 4: give me a million weapons and a very bad joke
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