US EditionSedona’s “Turquoise Arches” Show How Communities Maintain Control
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Sedona’s “Turquoise Arches” Show How Communities Maintain Control
When McDonald’s sought to open a location in Sedona, its signature bright yellow “Golden Arches” clashed with the community’s established character. City officials and residents pushed back, insisting that even a global brand must respect Sedona’s unique aesthetic. As a result, the restaurant adapted its signage by replacing the iconic yellow with turquoise to better harmonize with the landscape and character of the community. The post Sedona’s …
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