Search advertising report: How are people picking their path to purchase? - Campaign Middle East

Search advertising report: How are people picking their path to purchase? - Campaign Middle East

The way people seek information and find – or are guided through – their path to purchase is changing rapidly. People are currently leaning into social and video platforms far more than traditional search engines at a time when search advertising now accounts for close to a quarter, 22 per cent, of all media budgets, and […] The post Search advertising report: How are people picking their path to purchase? appeared first on Campaign Middle East.