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SD highway markers are free promos for politicians but can be a bit confusing. Is Rhoden from Sturgis or Union Center? — The South Dakota Standard

Not long ago, taxpayer-funded green-and -white signs were erected on Interstate 90, welcoming visitors to Sturgis, the hometown of Gov. Larry Rhoden. The timing was exquisite; these signs arrived prior to this year’s Sturgis Motorcycle Rally. There is one little problem with this political proclamation: our new governor actually hails from Union Center, a tiny unincorporated ranching community which is 42 miles east of Sturgis on state Highway 3…
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The South Dakota Standard broke the news in on Wednesday, July 30, 2025.
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