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Scammers using fake identities of celebrities to target people worldwide

Scammers exploit AI to impersonate celebrities, causing $5.3 billion in U.S. losses last year with 72% of people encountering such scams, report says.

  • About $5 BILLION in U.S. losses last year, a report by Spikerz found scammers impersonated well-known celebrities, tricking victims into giving money.
  • With advancing AI tools, scammers construct familiar online environments and use romantic pretexts to exploit victims seeking romantic or emotional connections, Nexigen's Mark Schnitter said.
  • Survey respondents say a report found 72% encountered celebrity impersonation scams, with 10% losing money or data, including targets like Taylor Swift and Johnny Depp.
  • Cybersecurity teams track this activity and warn detection is becoming harder as scammers use celebrity identities, with some victims taken for thousands before legal issues.
  • Reporters note that scammers ramp up celebrity names to deceive victims using staged interactions, highlighting a growing celebrity fraud trend. WLWT News Five and reporter Brian Hamrick report the activity as persistent.
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Scammers using fake identities of celebrities to target people worldwide

Scammers are using the identities of well-known celebrities without their permission to trick people into giving them money, with billions lost to these schemes last year.

·Cincinnati, United States
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WLWT broke the news in Cincinnati, United States on Monday, February 9, 2026.
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