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Saucy rebrand ahead of federal election - Retail World Magazine

Summary by Retail World Magazine
In the spirit of election (or democracy sausage season), MasterFoods Tomato Sauce is undergoing a limited edition rebrand to MasterFoods Democracy Sauce. MasterFoods Democracy Sauce will be available to squeeze at select polling stations across the country on election day, 3 May. “We’re so excited to bring these two Aussie icons together,” said Annabel Archer from MasterFoods Australia said. “The democracy sausage is a national tradition, and Ma…
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Retail World Magazine broke the news in on Tuesday, April 15, 2025.
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