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SAP renames SAP Emarsys solution to SAP Engagement Cloud
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CXO Insight Middle EastReposted by 
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ZawyaSAP renames SAP Emarsys Solution to SAP Engagement Cloud
SAP SE announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud, reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. SAP is recognised in the 2026 Gartner Magic Quadrant for Personalisation Engines. SAP Engagement Cloud now brings SAP’s trusted enterprise backbone to the customer experience, enabling organisations to connect customer insight and operational execution in real…
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