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Santa Monica Taps Into Law - Los Angeles Business Journal

Summary by labusinessjournal.com
The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old attraction: booze. Thanks to state Senate Bill 969, Santa Monica was able to designate the Promenade as an “entertainment zone,” meaning residents, tourists and the like can walk freely outdoors while enjoying an alcoholic beverage purchased from a participating business within the retail district. The new ordinance is th…
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labusinessjournal.com broke the news in on Monday, June 9, 2025.
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