US EditionSamsung throws Felix Lee's Kpop star power behind the Galaxy S25 Edge
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Samsung throws Felix Lee's Kpop star power behind the Galaxy S25 Edge
Technology may be one of South Korea's biggest exports but it's the cultural impact that's most visible to people across the globe. Kpop has become a global phenomenon, along with Korean dramas, movies, and cuisine. Samsung tends to lean on Kpop's global appeal often for promoting its new devices, and it's done the same for the new Galaxy S25 Edge, bringing in one of Kpop's top starts to drum up hype for its slim phone. Kpop + Samsung = Match …
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