US EditionApple Set a European iPhone Sales Record Last Year
12 Articles
12 Articles
iPhone set all-time European sale record in 2025, even as market declines
Analytics firm Omdia claims that in 2025, Apple set an all-time sales record for the iPhone in Europe, with a 6% year over year growth.The iPhone 16e helped Apple to a record year in EuropeBack in June 2025, Apple's lower-cost iPhone 16e was reportedly selling well in Europe but not as well as the even lower-cost iPhone SE that preceded it. Now, however, figures for the whole of 2025 show that altogether, the whole iPhone range scored Apple a re…
Apple Set a European iPhone Sales Record Last Year
Apple shipped 36.9 million iPhones in Europe in 2025, a 6% year-over-year growth which allowed the company to claim a record 27% share of the region's smartphone market, according to new research from analytics firm Omdia. The gains came even as the broader European smartphone market declined by 1% to 134.2 million units, which Omdia says was weighed down by softer demand and new regulations around eco-design requirements and mandatory USB-C por…
According to a new report from Omdia, Samsung led the European smartphone market (excluding Russia) in 2025, with 46.6 million units shipped and a 35% market share. Apple was second with 36.9 million units and 27% market share, followed by Xiaomi with 21.8 million shipments and a 16% market share, Motorola with 7.7 million units shipped and 6% market share, and Honor reaching the top 5 for the first time with 3.8 million devices shipped for a 3%…
Apple’s European iPhone Sales Hit Record Highs in 2025 — And the Reason May Surprise Wall Street
Apple Inc. posted record iPhone sales across Europe in 2025, a development that has caught the attention of analysts and investors who had long viewed the region as a mature, slow-growth market for the Cupertino giant. According to reporting by MacRumors, Apple’s European iPhone revenue reached an all-time high last year, driven by a combination of regulatory shifts, new product features, and a surprisingly resilient consumer appetite for premiu…
European consumers are flocking to the iPhone. Apple is projecting a record market share for 2025 and even sold more smartphones than Samsung in the last quarter. Honor also performed well.
Apple & Samsung Own Over Half of Europe's Smartphone Market
Apple and Samsung are two of the biggest smartphone makers in the world. So, when Omdia revealed its latest research, it did not come as a surprise to see both Apple and Samsung dominating the smartphone market share in Europe. Apple, Samsung dominate market share in Europe According to their research, Apple and Samsung command 35% and 27% of the market share in Europe respectively. This means combined, both companies control more than half the …
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