Samsung Integration With Amazon Brings Shopping to Your TV Remote

Samsung Integration With Amazon Brings Shopping to Your TV Remote

Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.

NewFronts: Samsung Ads Clicks on Amazon to Deliver Shoppable TV

Amazon is a growing power in the TV world. It’s got Thursday Night Football and the NBA.Amazon’s real strength in advertising is what it knows about what consumers buy and how to connect that viewing.It’s a powerful combination and as companies in the connected TV business eye how to build a commerce business, competing with Amazon – its data and tech – is difficult, to say the least.Rather than fight, Samsung says it is working with Amazon Ads …