US EditionSamsung Unpacked Live Reveals: New Galaxy Fold Phones Appear Imminent
BROOKLYN, NEW YORK, JUL 9 – Samsung will unveil thinner, lighter foldables with advanced AI and improved cameras, while foldable smartphone shipments grew 12% to 17.2 million units in 2024, analysts said.
- On July 9, 2025, Samsung will unveil its seventh-generation foldables and ecosystem products at Brooklyn's Galaxy Unpacked event.
- Facing market share decline from 54% to 45%, Samsung plans strategic moves amid a 2025 foldable market plateau forecast.
- According to Canalys, foldable smartphone shipments increased from 9.3 million in 2021 to 17.2 million in 2024, reflecting significant growth in the market.
- In the longer run, Samsung anticipates a market plateau in 2025 due to content limits and high prices, emphasizing future software and AI innovation to sustain growth.
20 Articles
20 Articles
In June 2009, when Samsung held its first Galaxy Unpacked event, the Korean brand presented to the world the possibilities of a smartphone.Since then, each Galaxy Unpacked has marked a milestone and sometimes marked what in the technology industry is known as a “game changer”, that is, an actor who has set the precedent for a category that is still opening up like folding devices (Galaxy Z Fold), smart rings (Galaxy Ring) or artificial intellige…
What to Expect from Samsung Unpacked in July 2025
Samsung is getting ready to unfold an updated smartphone portfolio on Wednesday, July 9th, at 10AM ET / 7am PT. The biggest thing coming, at least if the rumor mill has things nailed down right, will be a smattering of new foldables, and of course, Galaxy AI features. Wouldn’t be a big tech event without AI these days, right?As for the event itself, you can watch it live on YouTube or at Samsung’s newsroom. And if you’re ready to go no matter wh…
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