Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

Samsung Ads launches TotalView for linear and streaming campaigns

Samsung Ads has launched TotalView, a new planning and measurement product designed to give advertisers a unified view of campaign reach across linear television and streaming on Samsung Smart TVs in Europe. The company said the service combines data from 70 million Samsung Smart TVs across the region, allowing advertisers to measure deduplicated reach across both broadcast and streaming environments throughout the campaign cycle. Samsung said t…

Samsung Ads launches TotalView for unified TV ad reach measurement

Samsung Ads introduces TotalView to unify and enhance ad reach across linear and streaming TV viewing on its European Smart TVs.

Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

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Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach – Marketing Communication News

Powered by insights from millions of Samsung Smart TVs, TotalView  gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView — a powerful new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, span

Samsung Ads launches TotalView solution

Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a […]