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Sam's Club Redefines Retail Media Measurement

Summary by progressivegrocer.com

Powered by AI and proprietary member data, Omni‑Impact goes beyond traditional attribution to reveal full impact of media

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CDR – Chain Drug Review

Sam’s Club MAP unveils Omni‑Impact to redefine retail media measurement

BENTONVILLE, Ark. — Sam’s Club Member Access Platform (MAP) has unveiled Omni‑Impact, a groundbreaking media measurement tool designed to transform how brands assess campaign performance across the retail landscape.In a statement by Harvey Ma, Vice President and General Manager of Sam’s Club MAP, the company described Omni‑Impact as “a smarter, more strategic way to measure media effectiveness,” powered by artificial intelligence and Sam’s Club’…

5 days ago

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