US EditionSamba TV and Kochava Partner to Deliver Unified Cross-Platform TV Measurement
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Samba TV and Kochava Partner to Deliver Unified Cross-Platform TV Measurement
Samba TV, a leading provider of AI-powered media intelligence, has announced a strategic partnership with Kochava, the industry’s top omnichannel measurement and attribution platform. Together, the two companies are addressing one of the most pressing challenges in modern advertising: delivering continuous, scalable measurement across both television and digital ecosystems. By integrating Samba TV’s robust first-party viewership data with Kochav…
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