US EditionSam Altman Announces Big Changes for Sora: More Control for Creators, Monetisation on the Way
OpenAI will offer copyright holders granular controls and a revenue-sharing system as user-generated videos on Sora exceed expectations, CEO Sam Altman said.
- OpenAI CEO Sam Altman announced on October 3, 2025, that the company will soon introduce new controls and revenue sharing for content owners in its AI video app Sora.
- This week, OpenAI introduced Sora as an independent application available in the U.S. and Canada, though concerns from Hollywood over the app’s frequent use of copyrighted characters have led to adjustments.
- The update will provide rightsholders with detailed options to control character usage and will introduce a revenue-sharing scheme for those who allow their characters to be used, as OpenAI experiments with different monetization methods.
- Altman emphasized the intention to maintain consistent guidelines for all users while allowing rightsholders to determine their own course of action. He also mentioned that establishing the revenue-sharing model will require experimentation and refinement.
- These changes suggest OpenAI aims to balance innovation with creator compensation amid growing scrutiny and likely legal tensions over intellectual property in AI-generated video content.
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OpenAI appears to be walking back its Sora copyright policy
OpenAI CEO Sam Altman said Friday he would make changes to how the company handles the use of copyrighted material on its popular Sora 2 app.Florian Gaertner/Photothek via Getty ImagesOpenAI appears to be shifting its stance on the use of copyright material in its video tool, Sora.The app has been flooded with clips featuring famous characters since its launch this week.Sam Altman now says OpenAI will give rights holders more control over the us…
OpenAI to Boost Content Owners’ Control for Sora AI Video App, Plans Monetization
Oct 3 (Reuters) - ChatGPT creator OpenAI will soon introduce controls allowing the owners of content rights to dictate how their characters are used in its AI video-generating tool Sora and plans to share revenue with those who permit such use.
OpenAI's Sam Altman Changes Copyright Controls, Offers Monetization for Sora After Hollywood Raises Concerns
OpenAI CEO Sam Altman issued a major update for the AI video app Sora in the aftermath of copyright concerns from Hollywood. The tech power player released a new statement Friday evening, where he confirmed two new changes were coming to the app — one of which will give more copyright control to rightsholders. “We have been learning quickly from how people are using Sora and taking feedback from users, rightsholders and other interested groups,”…
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