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Salmon controversy goes viral: What a 600,000-view story tells us about the state of the industry

Summary by SalmonBusiness
A SalmonBusiness story racked up 600,000 views on Facebook last week: Lessons for the industry. Last week, a SalmonBusiness story about Jakob Clausen—a fifth-generation fishmonger in Denmark who called for a boycott of farmed salmon—generated more than 600,000 views on Facebook. It was a feat many PR firms only dream of: he went viral, or [...]
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SalmonBusiness broke the news in on Tuesday, January 21, 2025.
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