US EditionSainsbury's Could Introduce Digital Price Labels in Its Supermarkets
- Sainsbury's is trialling electronic shelf-edge labels in some of its larger stores as of mid-2025, including locations like Witney and Epsom.
- This trial follows earlier challenges in the UK market, where Tesco halted a full rollout in 2017, citing that the technology offered no new benefits at the time.
- The electronic labels enable remote, real-time price and product information updates, potentially improving transparency, reducing paper waste, and easing store operations.
- Steven Logue of Co-op stated these labels enhance product information and support growth ambitions, while the system could save over 206 tonnes of carbon annually by cutting paper use.
- Sainsbury's adoption, alongside other UK retailers like Co-op, Lidl, Asda, and Waitrose, suggests the technology may signal a future shift away from traditional paper price labels.
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The Scotsman+12 Reposted by 12 other sources
Digital price tags: Sainsbury's trials digital labels - will there be dynamic pricing in shops and stores?
Shoppers could soon see prices change live on the shelves 👋
·Scotland, United Kingdom
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Daily RecordReposted by 
World News
World NewsSainsbury’s announces huge change to shelves that customers may notice soon
Co-op are also due to implement the change by next year.
·Glasgow, United Kingdom
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