Sainsburys and Morrisons Told to Stop Advertising Heated Tobacco
- In May 2025, the UK government instructed Sainsbury's and Morrisons to remove all displays and marketing materials related to heated tobacco products from their retail locations.
- This action followed concerns that heated tobacco ads, visible since February, violate the 2002 Tobacco Advertising and Promotion Act banning tobacco advertising.
- Heated tobacco devices create nicotine vapor by heating tobacco without producing smoke, and supermarkets argued the ban does not apply to them, although the government disagrees.
- Hazel Cheeseman, chief executive at the anti-smoking charity ASH, described it as unacceptable that some supermarkets continue to violate regulations despite being warned, while government representatives emphasized that all tobacco products pose health risks.
- The government's enforcement suggests stricter controls ahead, supported by devolved administrations and planned Tobacco and Vapes Bill aiming to ban all tobacco and vape advertising.
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Sainsbury's and Morrisons under pressure to pull tobacco adverts - Retail Gazette
The government has written to Sainsbury’s and Morrisons urging them to stop “advertising and promoting” heated tobacco products, which it says is illegal. The letter follows a BBC report in February that the grocers were using video screens and posters featuring devices that created a nicotine-containing vapour through heating tobacco using an electric current. Both retailers said they thought the adverts were legal at the time, the BBC reported…
Sainsburys and Morrisons told to stop tobacco ads – Mnnofa
The government has written to Sainsbury’s and Morrisons asking them to stop “advertising and promoting” heated tobacco products, which it says is against the law. The BBC reported in February the supermarkets were displaying posters and video screens showing devices which create a nicotine-containing vapour by heating tobacco with an electric current. At the time, both supermarkets said they believed the adverts were legal. In response to the le…
Sainsburys and Morrisons told to stop tobacco ads
Sainsburys and Morrisons told to stop tobacco ads The government has written to Sainsbury's and Morrisons asking them to stop "advertising and promoting" heated tobacco products, which it says is against the law. The BBC reported in February the supermarkets were displaying posters and video…
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