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Sainsburys and Morrisons Told to Stop Advertising Heated Tobacco

  • In May 2025, the UK government instructed Sainsbury's and Morrisons to remove all displays and marketing materials related to heated tobacco products from their retail locations.
  • This action followed concerns that heated tobacco ads, visible since February, violate the 2002 Tobacco Advertising and Promotion Act banning tobacco advertising.
  • Heated tobacco devices create nicotine vapor by heating tobacco without producing smoke, and supermarkets argued the ban does not apply to them, although the government disagrees.
  • Hazel Cheeseman, chief executive at the anti-smoking charity ASH, described it as unacceptable that some supermarkets continue to violate regulations despite being warned, while government representatives emphasized that all tobacco products pose health risks.
  • The government's enforcement suggests stricter controls ahead, supported by devolved administrations and planned Tobacco and Vapes Bill aiming to ban all tobacco and vape advertising.
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Anti-Aging, Acupuncture and Health News broke the news in on Saturday, June 14, 2025.
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