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SAGE Says: Capital One’s Celebrity Formula Works — But Clarity Matters
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SAGE Says: Capital One’s Celebrity Formula Works — But Clarity Matters
Every week, we turn to iSpot's agentic AI platform SAGE to explore what's working for TV advertisers today. The featured brand this time is Capital One (both Banking and Credit Card). SAGE provided us with data across its creative themes and performance so far in 2026, including a segment breakdown for younger viewers vs. those over the age of 50. One key insight? Harnessing celebrities (including Samuel L. Jackson, Jennifer Garner, Charles Bark…
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