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S.Africa's 'king of kitsch' Tretchikoff sells for new world record

  • Vladimir Tretchikoff's painting 'Lady from the Orient' sold for R31,892,000 at a Johannesburg auction on Tuesday night, setting a new world record for the artist.
  • The auction followed past records, including the previous highest sale of Tretchikoff's 'Chinese Girl' for £982,050 in London in 2013, which the new price comfortably eclipses.
  • 'Lady from the Orient' is a striking portrait of 21-year-old Valerie Howe, whose father owned a grocery store in Cape Town, and became highly popular in Britain during the 1960s through widespread reproductions and print editions.
  • Alastair Meredith, an expert from Strauss & Co, referred to the painting as a worldwide symbol and highlighted its significance within South Africa’s visual and cultural heritage, mentioning its exceptionally high print sales during the 1960s.
  • The record sale highlights robust interest in South African art and confirms Tretchikoff's enduring cultural impact nearly two decades after his death in Cape Town in 2006.
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S.Africa's 'king of kitsch' Tretchikoff sells for new world record

Vladimir Tretchikoff's iconic painting "Lady from the Orient" has sold for more than $1.7m in a new world record for the Russia-born South African painter, a Johannesburg auction house said Wednesday.

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The South African broke the news in Johannesburg, South Africa on Wednesday, May 28, 2025.
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