S.Africa's 'king of kitsch' Tretchikoff sells for new world record
- Vladimir Tretchikoff's painting 'Lady from the Orient' sold for R31,892,000 at a Johannesburg auction on Tuesday night, setting a new world record for the artist.
- The auction followed past records, including the previous highest sale of Tretchikoff's 'Chinese Girl' for £982,050 in London in 2013, which the new price comfortably eclipses.
- 'Lady from the Orient' is a striking portrait of 21-year-old Valerie Howe, whose father owned a grocery store in Cape Town, and became highly popular in Britain during the 1960s through widespread reproductions and print editions.
- Alastair Meredith, an expert from Strauss & Co, referred to the painting as a worldwide symbol and highlighted its significance within South Africa’s visual and cultural heritage, mentioning its exceptionally high print sales during the 1960s.
- The record sale highlights robust interest in South African art and confirms Tretchikoff's enduring cultural impact nearly two decades after his death in Cape Town in 2006.
23 Articles
23 Articles

S.Africa's 'king of kitsch' Tretchikoff sells for new world record
Vladimir Tretchikoff's iconic painting "Lady from the Orient" has sold for more than $1.7m in a new world record for the Russia-born South African painter, a Johannesburg auction house said Wednesday.
Vladimir Tretchikoff painting smashes world auction record in Johannesburg
Strauss & Co, Africa’s leading auction house, set a new world record for Russia-born South African painter Vladimir Tretchikoff on Tuesday night with the sale of his 1955 portrait Lady from the Orient for R31 110 000 ($1 731 845 / £1 283 432). The iconic painting was sold to an anonymous telephone bidder after a dramatic flurry of 89 bids, narrowly beating a determined in-room contender at the live auction in Johannesburg. The final price, inclu…
NEW WORLD RECORD FOR TRETCHIKOFF - Between 10and5
10AND5: ART | NEWS Vladimir Tretchikoff’s ‘Lady from the Orient’ sold for a massive R31,900,000 at the Strauss & Co Auctioneers‘ evening art sale in Johannesburg last night, setting a new world record for the artist. It’s the highest price ever paid for a Tretchikoff painting anywhere in the world. The iconic painting was sold to an anonymous telephone bidder after a dramatic flurry of 89 bids, narrowly beating a determined in-room contender at …
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