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Sabre’s Agentic AI: Augmenting Travel Agents in a Chat-Driven Era
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Sabre’s Agentic AI: Augmenting Travel Agents in a Chat-Driven Era
In the high-stakes world of travel technology, Sabre Corp. is positioning itself at the forefront of a profound shift toward agentic AI, tools that autonomously handle complex tasks like booking flights, managing disruptions, and optimizing itineraries. Kathy Morgan, Sabre’s senior vice president of product management and a 36-year veteran of the industry, insists this evolution represents augmentation rather than displacement for human travel a…
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