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SaaS Demands Salespeople with Empathy

Summary by TechNative
In business software, everything in sales has changed so the future is collaborative and customer-centric The switch away from on-premises IT to cloud computing has been profound in many ways, both technically and in business terms. We consume IT differently, pay for it differently and manage it differently. But what has been less remarked upon is that the cloud transition also fundamentally changed the way that IT vendors sell and relate to cus…
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TechNative broke the news in on Monday, April 7, 2025.
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