Ryanair launches subscription service, months after Michael O’Leary blasted Wizz Air's ‘marketing scam’

Ryanair, the Irish low-cost company is launching a new offer for its scheduled passengers. Is this service really advantageous?

Travellers slam Ryanair's new Prime subscription service: 'A waste of £79'

Ryanair claims travellers could save up to £420 a year (Picture: Getty Images) Ryanair has launched a new annual subscription service promising perks for frequent flyers – but not everyone is convinced by the deal.  For £79 a year, members will get free reserved seats, free travel insurance and access to 12 annual member-exclusive seat sales a month. The Irish budget airline claims customers who fly 12 times a year will save £420. Announcing the…

Ryanair launches subscription service, months after Michael O’Leary blasted Wizz Air's ‘marketing scam’

Ryanair CEO Michael O’Leary is better known for trashing his budget airline’s competition than imitating it. His latest brainchild, though, could leave O’Leary eating his words. Ryanair announced on Monday that it was launching its own “Prime” subscription service for frequent fliers, drawing inspiration from Amazon’s namesake premium membership model.  Frequent flyers—defined as those taking more than 12 trips a year with Ryanair—will benefit f…

Ryanair launches ‘Prime’ subscription

Budget airline Ryanair has introduced a new subscription loyalty programme called Prime, designed for frequent flyers looking to cut costs while unlocking extra travel perks. As confirmed in Ryanair’s press release on March 24, the service is priced at £79 (€92) per year and is initially capped at 250,000 members on a first come, first served basis. Ryanair Prime members receive the… Source

Explained: What Ryanair's new subscriber model is all about

Jackie Sheehan, sales director with travel management company Frosch Ireland thinks Ryanair wouldn’t be making such a move unless it 'had its research done'

This new program will allow members travelling 12 times a year to save up to five times the cost of the €79 "Prime" subscription. They will benefit from many advantages such as exclusive access to seat sales or free travel insurance.