Instagram and YouTube Blocks Push Russian Influencers to Telegram

Russian influencers are thriving on Telegram

Karina Kasparyants began her career as an influencer in her teens, making YouTube videos of beauty tips, shopping hauls and glimpses into her everyday life as a student in Moscow in the mid-2010s.

Russian Influencers Are Thriving on Telegram

(Bloomberg) — Karina Kasparyants began her career as an influencer in her teens, making YouTube videos of beauty tips, shopping hauls and glimpses into her everyday life as a student in Moscow in the mid-2010s. Soon, she started to post on Instagram too, gradually building up a following of more than 2 million people.

Instagram and YouTube Blocks Push Russian Influencers to Telegram

Instagram is banned in Russia, and YouTube is restricted, but the influencer marketing business is thriving on alternative platforms