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‘RuPaul’s Drag Race’ Partners With Fragrance Brand Scentbird, Launches New Scents Inspired by Season 18 Cast

During a design challenge inspired by iconic red carpet looks, queen Briar Blush fainted on set and was later diagnosed with pneumonia and sepsis, impacting her competition.

  • On Jan. 23, Scentbird debuts on RuPaul's Drag Race with a Werk Room fragrance wall and a mini challenge, launching the 'Yasss Queens!' collection.
  • In recent years, Scentbird has built an entertainment slate through collaborations and cinema activations with Sony Pictures and Regal Cinemas, while RuPaul's Drag Race has launched brands like Anastasia Beverly Hills and NYX Professional Makeup.
  • The assortment includes fragrances from Confessions of a Rebel, Heretic, DS & Durga, Phluid Project and Moodeaux, chosen to reflect individuality and the franchise's boundary-pushing ethos.
  • Fans can shop Scentbird's Season 18-inspired collection through the Scentbird platform, while new episodes air on MTV every Friday at 8 p.m. and stream on Paramount+ the next day.
  • RuPaul's Drag Race has long propelled beauty labels like Anastasia Beverly Hills, NYX Professional Makeup, and Morphe into mainstream culture, while Season 18 cast offers new high-visibility opportunities for partners.
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Variety broke the news in Los Angeles, United States on Friday, January 23, 2026.
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