US EditionRubik's Cube owner loses trademark battle with Greek rival
- Rubik's Cube owner Spin Master Toys lost a trademark battle against a Greek rival when Europe's second-highest court annulled trademarks for the shape of the Rubik's Cube.
- The General Court annulled trademarks related to the shape of the Rubik's Cube, confirming that they were registered contrary to EU law.
- The European Union Intellectual Property Office supported the Greek company Verdes, stating that the trademarks violated EU law.
- Spin Master can still protect other forms of its Rubik's Cube and may appeal to the Court of Justice of the European Union.
9 Articles
9 Articles
Rubik's Cube Trademark Battle: Spin Master's Legal Setback
Rubik's Cube Trademark Battle: Spin Master's Legal Setback Spin Master Toys UK, the owner of the Rubik's Cube, has met a legal defeat in a trademark dispute with Greek competitor Verdes Innovations SA. The European General Court annulled the trademarks pertaining to the iconic shape of the Rubik's Cube, sparked by an initial move from Verdes in 2013. This long-standing battle, stemming from requests made to the EU trademark office, centers aroun…
The General Court of the European Union confirmed on Wednesday the cancellation of the registration as a European trademark protected from the form of Rubik's cube, believing that the essential characteristics of the design "are necessary to obtain a technical result" and should therefore not have been registered as a trademark.
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