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Rubik's Cube owner loses trademark battle with Greek rival

  • Rubik's Cube owner Spin Master Toys lost a trademark battle against a Greek rival when Europe's second-highest court annulled trademarks for the shape of the Rubik's Cube.
  • The General Court annulled trademarks related to the shape of the Rubik's Cube, confirming that they were registered contrary to EU law.
  • The European Union Intellectual Property Office supported the Greek company Verdes, stating that the trademarks violated EU law.
  • Spin Master can still protect other forms of its Rubik's Cube and may appeal to the Court of Justice of the European Union.
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The General Court of the European Union confirmed on Wednesday the cancellation of the registration as a European trademark protected from the form of Rubik's cube, believing that the essential characteristics of the design "are necessary to obtain a technical result" and should therefore not have been registered as a trademark.

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Portfolio.hu broke the news in on Wednesday, July 9, 2025.
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